48% of People Under 42 Spend More Time Socializing Online Than Off
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An anonymous reader quotes a report from ZDNet:
When you think of digital entertainment, your mind might turn first to online video-streaming services, such as Sling TV or YouTube TV, and video-on-demand services, including Netflix or Acorn TV. However, consultant Deloitte’s 17th annual “Digital Media Trends” survey suggests traditional television shows and movies are no longer the only forms of entertainment. Younger generations, often called Gen Zs and Millennials, are increasingly turning to user-generated content (UGC) — which relies on unpaid contributors rather than traditional media professionals — and video games to find personal fulfillment, value, and meaning. These younger users are creating a vibrant, immersive, and social tapestry of experiences with UGC, video games, music, and social media all playing significant roles. And that move towards UGC and gaming could have big implications for everyone.
Deloitte’s survey found that about a third (32%) of consumers view online experiences as meaningful substitutes for in-person interactions, with that proportion increasing to 50% among Gen Zs and Millennials. Almost half (48%) of these younger generations engage more with others on social media than in the physical world, and 40% of them socialize more in video games than offline. Of course, it’s not only younger people who view online experiences as meaningful substitutes for in-person interactions. […] Yet those born after 1981, the usual dividing line between Generation X and Millennials, are much more inclined to live their lives online.