The market research company Edison Research used one-day listening diarires (for Americans older than 13) to measure the amount of time spent listening to audio — then compared results for those with and without an in-car entertainment system.
Those without an in-car entertainment system spent 67% of their time listening to AM/FM radio — with the rest listening to Sirius XM (12%), a streaming service (9%), or podcasts (4%).
But among those with an in-car entertainment system… 46% still listened to AM/FM radio. Less than a fifth listened to Sirus XM (19%), a streaming service (18%), or podcasts (7%).
The researchers’ conclusion? “Even those with these systems choose AM/FM for nearly half of their in-car listening. For many people, even with so many new options, radio and the in-car environment continue to just go together.”
Originally Posted at https://slashdot.org/