An expert in psychology and coaching shares how to adapt to the changes in the global economy and maintain inner stability.
The International Monetary Fund offers positive forecasts: the global economy’s growth rate in 2024 will remain at the same level as this year, and a small increase is expected in 2025. At first glance, this should inspire confidence, but for many, even stable forecasts become a source of anxiety. The world continues to live in uncertainty, where economic changes are closely intertwined with social and personal challenges.
Psychologist and international business coach Evgeniia Kormina points out that such periods require special flexibility and resilience. The author of online courses like “Psychology of Success for Entrepreneurs,” “Career Growth through Personal Development,” and others, helps people achieve high results in business. In an interview, she explains how to stay rational even under emotional pressure, how mindfulness helps during times of change, and how to move toward your goals step by step while maintaining resilience in the face of global changes.
— Evgeniia, during a crisis, it’s very difficult to control your emotions while continuing to build a business. Your first higher education is related to organizational management. How, considering both your business experience and psychological background, do you help your clients cope with upheavals?
— In such periods, old traumas often resurface. Therefore, it’s essential to first understand the source of anxieties—what is their nature? It’s important to maintain emotional stability and cultivate internal support. This is something I pay special attention to in my work. An important aspect is working with beliefs. We often dramatize events, perceive the situation worse than it is, or underestimate our ability to cope with difficulties. Together with my clients, I analyze their inner dialogue and teach them to ask themselves questions like, “How realistic is this?” and “What can I do right now?” This approach reduces anxiety and helps focus on concrete actions.
Additionally, it’s important to be able to break large tasks into small steps. When a person sees a grand goal ahead, it can lead to a paralysis of will and a sense of hopelessness. But if the path is divided into small stages, each successful step boosts confidence and provides a sense of control.
My task is to support the client, not to provide ready-made solutions, but to help find support within themselves so they can cope with upheavals even in conditions of uncertainty.
— In your article “Practices for Developing Self-Discipline in Entrepreneurs Using Cognitive-Behavioral Techniques” for the scientific journal Current Research, you talk about techniques that help entrepreneurs overcome obstacles and manage their businesses effectively even in conditions of economic instability. How do these techniques work?
— I don’t give people ready-made solutions for their lives, but I only guide them and provide tools they can apply in practice to achieve their goals. My clients come to me with burnout, a lack of strength and energy, but they seek to overcome the crisis and grow. It is impossible to start making money in such a state. First and foremost, I work on my client’s mindset: what are their beliefs, the specifics of their psyche, and how stress affects them. Gradually, we nurture a mature personality that can rely on itself, with strength and energy. Only after this we begin coaching and work on achieving their planned goals.
— Your methodology is widely known in your industry and is famous for its effectiveness. Thanks to it, clients reach an international level—one of your clients launched a franchise and entered the foreign market. What’s the secret of your work?
— First, I conduct a diagnosis. In the case I mentioned, we discovered that the client had issues with their family and difficulties in establishing connections with people. After working through old traumas and understanding the root of the problem, the businessman found it easier to build a dialogue with people—both in the family and at work. Professionals began to be drawn to him, and they stayed with him for the long term. As a result, the business began to expand, and revenues grew. He launched a franchise and entered the international market, including the U.S. market.
— You are also actively involved in scientific work. Besides the article “Practices for Developing Self-Discipline in Entrepreneurs Using Cognitive-Behavioral Techniques”, you are the author of the publication “Methods for Managing Anxiety in New Entrepreneurs in Conditions of High Uncertainty” for Current Research. What difficulties do entrepreneurs face when starting out?
— New entrepreneurs often face two main challenges: fear of uncertainty and a lack of self-confidence. The unknown market and doubts about their own abilities cause anxiety and imposter syndrome. I help them first identify the problem, understand what beliefs are ingrained in them, distinguish real threats from imagined ones, develop mindfulness, and perceive mistakes as experience, not failure.
One of my clients was very eager to open a restaurant but was in a state of depression. The previous psychologist insisted on harsh methods, demanding that she “step over herself” and “face her fear”. During our work, we discovered that she had serious psychological traumas from her childhood: abuse by her father, constant aggression in the family. This made it clear that such approaches could only aggravate her condition.
After eight months of work, we reached a point where she was ready not only to overcome her inner barriers but also to continue pursuing her business idea. This example confirms that we do not need to fight anxiety—it needs to be understood. It’s important to work with mindset and recognize how past events influence our perception of the present. Only after this can we move to actions safely and confidently, without destroying our inner balance and without ignoring personal needs.
— Over the course of your career, you have conducted more than 40 online trainings for entrepreneurs. One of them was “Building a Business from Scratch: A Psychological Approach.” What is the most important thing that beginner entrepreneurs gained from this course?
— The main idea is to teach entrepreneurs to see business as a process where mistakes and difficulties are inevitable, but they should not be barriers to further growth. One of the key aspects is developing emotional resilience. I show how to work with doubts, failures, and fears, so that entrepreneurs don’t get stuck in them, but rather find solutions.
We also focus on the importance of a mindful approach to goals. For example, I teach how to break large tasks into specific actions in order to avoid emotional burnout. Another important element of the course is energy management. Entrepreneurs often forget about their personal resources while trying to do everything, and I help them establish a balance between work and personal life.
The training focuses not only on strategy but also on the participant’s inner state, which allows them to move forward with more confidence, even in conditions of uncertainty.
— As part of one of the training sessions you organized a two-week experiment in which you combined psychological techniques with business coaching methods. Afterward, participants began achieving success in their careers and businesses. What was the essence of the experiment?
— The essence of the experiment was to help participants identify and work through their internal blocks related to anxiety, fears, and lack of confidence over the course of two weeks, while providing them with practical tools for applying in real life.
I used an integrated approach, combining psychological techniques with business coaching methods. This allowed participants not only to better understand their internal resources but also to learn how to make confident decisions under conditions of uncertainty and stress.
In a short period of time, we saw real changes in the participants’ perceptions and their ability to take action. I researched and confirmed that significant results can be achieved quickly by working with psychological blocks and incorporating skills that can be applied in both personal life and business. This allowed me and the participants to see the real benefits of deep changes that occur in a short time and understand how important inner support is for achieving successful results in any endeavor.
— You became a laureate of the prestigious National Business Award in the category of “Innovator of the Year in Personal Development.” The competition is known for its strict selection process and high level of competition. Can you tell us, in your opinion, what trends are currently the most significant in psychology and coaching, and what changes can we expect in this field in the coming years?
— I believe that the key innovations in psychology and coaching are related to the use of neurobiology and artificial intelligence. Neuroplasticity allows us to reprogram habits and beliefs.
Additionally, I expect that in the future, the field will actively integrate with virtual and augmented realities, as well as psychogenetics. This will allow for the creation of precise and personalized approaches. The significance of emotional intelligence and stress management skills will also grow, as these are key to success in the rapidly changing world.