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These Are The Favorite Car Brands Of The Ultra-Rich

What car brands do America’s wealthiest drivers prefer?

While luxury brands may come to mind, data compiled by S&P Global Mobility highlights some interesting findings.

In this graphic, Visual Capitalist’s Marcu Lu ranks the favorite car brands of the ultra-rich, based on each brand’s percentage share of new registrations in the United States.

Data & Methodology

To come up with this analysis, S&P Global Mobility combined income data from the U.S. Census with their own vehicle registration and loyalty data. Ultra-wealthy households are defined as those with annual income of over $500,000.

Rank
Brand
Ultra-Wealthy Market Share
(% of new registrations)
National Average Market Share
(% of new registrations)
1
🇺🇸 Tesla
19.3
4.7
2
🇩🇪 BMW
9.9
2.4
3
🇩🇪 Mercedes-Benz
8.7
1.9
4
🇬🇧 Land Rover
5.8
0.6
5
🇯🇵 Toyota
4.6
14.0
6
🇩🇪 Audi
4.6
1.2
7
🇺🇸 Ford
4.1
9.3
8
🇯🇵 Lexus
3.9
2.6
9
🇩🇪 Porsche
3.9
0.4
10
🇺🇸 Rivian
3.4
0.3
Tesla’s Popularity Among the Ultra-rich

Tesla is the most popular brand among America’s ultra-rich, accounting for an impressive 19.3% of new vehicle registrations.

This popularity is likely due to Tesla’s blend of technology and electric performance, which may resonate with wealthy buyers who value innovation and sustainability.

In fact, the ultra-rich are 17.5 percentage points more likely to buy an EV than the average American (85.1% vs 67.7%). This might explain why Rivian, a relatively new car brand, is #10 in this ranking with a 3.4% market share among ultra-rich.

Why Mainstream Brands Still Appeal to the Wealthy

Mainstream brands like Toyota and Ford continue to hold strong appeal among America’s ultra-rich.

These brands can deliver a more practical and reliable experience, and are among the cheapest car brands to own and maintain.

Another interesting stat: the Ford F-series pickup truck is the best-selling vehicle in 24 U.S. states.

If you’re enjoying our content, check out The Most Reliable Car Brands of 2025 on Voronoi, the new app from Visual Capitalist.

Tyler Durden
Mon, 05/12/2025 – 18:00…

Border Then Vs. Now: Videos Prove Flood Of Illegals Was Intentional

Authored by Steve Watson via Modernity.news,

The Border Patrol posted footage of a massive processing facility on the southern border that has been dismantled, but just a few months ago was heaving with thousands of illegal aliens, proving conclusively that the flow could have been stopped at any time.

The videos show the huge area in Texas previously manned by the Del Rio sector teeming with activity in December 2023, then sitting virtually unused in February 2025, before being taken down and removed earlier this month, leaving just an empty field.

Border Patrol just posted this epic before vs after video pic.twitter.com/EcQHbxvBEF
— End Wokeness (@EndWokeness) May 9, 2025
Are we supposed to believe that this couldn’t have also been actioned in the past four years?

All it took was a real POTUS https://t.co/wZgKmzdRju
— Joseph DeSouza (@Joe_DeSouza) May 9, 2025
It proves beyond a shadow of a doubt what whoever was really running the country under Biden was really up to.

Visual evidence of how the Marxist left Democrats hate the US, you, and your children’s future. https://t.co/nOSx7K85dL
— John Doe by choice (@Mulvasbane) May 9, 2025
And they lied about not being able to stop it.

Proof that @JoeBiden @KamalaHarris @HouseDemocrats & @SenateDems were LYING for 4 years about needing legislation to stop illegal border crossings. All it took was a @POTUS willing to do it.
— 🇺🇸 #IAmTheNRA Rosenblum (@StevenRosenblum) May 9, 2025
There are people, no matter if they were figureheads and didn’t hold real authority, who should be held accountable and punished accordingly.

So, Mayorkas vs Noem no comparison.
When will Mayorkas be indicted https://t.co/6aw9AItdYx
— Rita Real (@ritareal) May 9, 2025
Since Trump took office encounters of illegals at the U.S.-Mexico border have significantly decreased. Data indicates that in February 2025, Border Patrol arrested 8,300 migrants, the lowest monthly level since 2000. In March 2025, encounters dropped further to 7,000, the fewest since monthly records began in 2000.

In contrast, the peak of migrant encounters under President Joe Biden occurred in December 2023, with approximately 370,000 encounters, or about 12,000 per day.

This reflects a roughly 95% reduction in daily encounters under Trump’s initial months compared to Biden’s peak.

Additionally, “gotaways” (migrants not apprehended) have reportedly decreased significantly under Trump, with a daily average of 77 over a 21-day period in early 2025, compared to 1,837 daily under Biden in fiscal year 2023.

*  *  *

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Tyler Durden
Mon, 05/12/2025 – 06:30…

Fake News Narrative Of “Empty Ports, Empty Shelves” Suffers Spectacular Implosion

It was about one month ago, when as stocks tumbled, economists rushed to catch down to the sliding market by doing what they do best: chasing prices (in this case lower) by slashing their economic forecasts (most notably Goldman Sachs) a move which we mocked at the time, and correctly predicted it would be about a month before these same economists made an “unrecession” their base case once stocks rebounded.

Will be so slightly awkward when all the banks who made a recession their base case this week, make an unrecession their base case in 1 month.
— zerohedge (@zerohedge) April 8, 2025
It took less than a month for this forecast to come true, and now that stocks have erased all of their post Liberation Day losses, one of the most closely followed people on Wall Street, Goldman’s chief economist Jan Hatzius, said on CNBC on May 2 – just weeks after declaring that a recession was his base case for 90 minutes – that “The most recent information is certainly consistent with the economy not going through a recession right now”. 

Of course, the concurrent surge in the Atlanta Fed real-time GDP tracker from -3% (which was dead wrong to where Q1 GDP actually printed) to +2.4% in Q2, only cemented a non-recession base case…

Regional Fed GDP tracking update pic.twitter.com/02r2VVLoXX
— zerohedge (@zerohedge) April 30, 2025
… because the technical definition of a recession – two consecutive negative quarters – meant that with Q2 GDP set to print well in the green, the earliest the US could be declared to be in an official recession was some time in early 2026 when the Q4 2025 GDP number would come out.

This was devastating to the liberal wing of the economic profession, not to mention the mainstream media, all of whom had decided that a Trump recession was imminent, and so they had to pivot to something else that would trigger a daily doom and gloom narrative.

That something was the hypothesis that with trade war between the US and China raging, it was only a matter of time before west coast ports were empty, as no Chinese containerships would come to the US, and the result would be a covid-like panic scramble for products (remember the legendary toilet paper runs) amid a historic inventory destocking.

It was as if the media turned on a dime, and with the “looming recession” narrative suddenly left in the dust, it was instead replaced with story after story about the looming port crisis that would, gasp, result in covid-like empty shelves everywhere across America!

“Trump’s tariffs hit the West’s busiest port – with traffic down by nearly a third” blasted Sky News, “Why U.S. Ports Are Emptying Out Before Tariffs Hit Harder” asked rhetorically Inc, magazine. “Empty Store Shelves Might Be Coming Sooner Than You Think” cried Bloomberg’s unerringly liberal talking heads and Reuters, never one to miss an opportunity to amplify an anti-Trump narrative, no matter how credible, echoed “Shipping volume…

How Gold Gets To $10,000

Submitted by QTR’s Fringe Finance

In April 2025, the gold market continued its unprecedented surge in physical deliveries from futures exchanges, signaling a significant shift in global financial dynamics. The COMEX reported the delivery of 64,514 gold contracts, equivalent to approximately 6.45 million ounces or $21.3 billion in value, marking the second-highest delivery volume on record.

The CME Comex is a key marketplace for trading futures in gold, silver, and other commodities, where contracts can also be converted into physical metal through delivery.

Typically, open contracts decline sharply before delivery starts, but this time, positions unexpectedly surged and were then largely cash-settled instead of delivered, raising speculation about potential behind-the-scenes shortages and high incentives for cash settlement. Despite this, demand for immediate delivery remained strong, with over 10,000 new contracts opened, the second-highest on record.

Concurrently, gold inventories have fallen since early April, possibly linked to these unusual settlements and subsequent physical withdrawals. Even with predictions that tariff changes would reduce arbitrage and slow gold flows from London to the U.S., demand for futures and physical deliveries remains robust as the market heads into May.

This extraordinary movement has prompted speculation about the underlying causes. Geopolitical tensions, such as the ongoing conflicts involving Russia and Ukraine, Iran and Israel, and the complex dynamics between India and Pakistan, have undoubtedly contributed to a heightened demand for safe-haven assets like gold. Additionally, the intensifying trade disputes between major economies have further fueled uncertainty, making gold an attractive option for preserving wealth.

However, beyond these immediate factors lies a more profound transformation in the global financial system. Since 2008ish, countries like Russia and China have been actively reducing their reliance on the U.S. dollar, a process known as de-dollarization. This trend has been accelerated by recent developments, including Saudi Arabia’s decision to settle oil transactions in currencies other than the dollar. Such moves indicate a collective shift towards a more diversified and resilient monetary framework.

In this excellent new interview, Luke Gromen argues that the current dollar-centric system is unsustainable due to escalating deficits and debt levels in the United States and suggests that transitioning to gold as a neutral reserve asset could facilitate a more balanced global economic structure. This approach would allow commodities to be priced in multiple currencies, reducing dependency on any single nation’s economic policies. This hour with Luke is a must listen.

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Gromen also notes that the conflict in Ukraine has exposed the limitations of conventional military strategies, emphasizing the need for economic tools to assert influence. By adopting gold as a reserve asset, nations can navigate geopolitical challenges without resorting to direct military confrontation, which is increasingly untenable in a world with nuclear capabilities and deeply interconnected economies.

The implications of such a shift are profound. The market revaluing gold to…