Japanese Carmakers Face Catastrophic Profit Hit From Trump’s Auto Tariffs
Japanese Carmakers Face Catastrophic Profit Hit From Trump’s Auto Tariffs
As the fallout from Trump’s tariff plans comes into relief, a harsh truth is emerging for the automotive industry: there are lots of losers and not many winners. But foreign automakers, those without US facilities, will be hit especially hard.
As Bloomberg notes, from South Korea’s Hyundai to Germany’s Volkswagen, and to a lesser extent America’s own General Motors, many of the world’s most prominent carmakers will soon face higher costs from Trump’s new levies on auto imports and key components. That’s because about 46% of all new cars sold in the US are imported.
“There are very few winners,” Sam Fiorani, vice president of global vehicle forecasting for AutoForecast Solutions, said in a phone interview. “Consumers will be losers because they will have reduced choice and higher prices.”
One notable winner in the tariff chaos is Elon Musk. His Tesla, which has large factories in California and Texas, churns out all the electric vehicles it sells in the US, although as Elon noted late on Wednesday, the company will also not remain unscathed.
Important to note that Tesla is NOT unscathed here. The tariff impact on Tesla is still significant.
— Elon Musk (@elonmusk) March 27, 2025
Ford could also face a less-severe impact than some rivals, with about 80% of the cars it sells in the US being built domestically.
Others will be less lucky: starting April 2, the new 25% tariffs will apply to all imported passenger vehicles and light trucks, as well as key parts like engines, transmissions.
Not surprisingly, the tariffs give automakers that heavily source parts in the US an edge, and Trump also allowed an exemption: the new levies will only apply to the non-US share of vehicles and parts imported under a free-trade agreement with Canada and Mexico. That may soften the blow for vehicles whose supply lines zig-zag across the continent.
Tariffs on parts from Canada and Mexico that comply with the trade deal also won’t take effect until the US sets up a process to collect those levies. The US neighbors could use that window to try to stave off full implementation, even if it’s a long shot.
And while NAFTA, pardon USMCA, nations will do everything in their power to be loopholed out, foreign brands heavily reliant on imported vehicles are fresh out of luck. South Korea’s auto giant Hyundai risks being among the hardest hit: although the carmaker and its affiliate Kia have plants in Alabama and Georgia, and just yesterday announced a $21 billion US expansion plan, it imported more than a million vehicles to the US last year, accounting for more than half of its sales in the country, according to figures from Global Data.
Hyundai “remains committed to the long-term growth of the US automotive industry through localized production and innovation,” the company said in a statement, noting it employs 570,000 people in the US. Unfortunately, according to Trump, it should employ many more, and if the company – which imports almost 60% of the cars it sells in the US -…